When full research reports are published to through our distribution network, the Zacks analyst will also publish an executive summary of the report in the form of a note. The note is released on, yahoo finance, google finance, nasdaq.com, seeking alpha, and 44 other high profile financial/news websites. Our average read’s per article is 3500 when we release through Seeking Alpha. Our major web traffic comes from Zacks.com and Yahoo Finance, who do not release the figures of articles read, but we’ve estimated 4k reads through yahoo and our other partners on published articles and another 2k from Zacks. So each time we put an article out on an issuer we get 8-10k investor eyes on the story, of which 3% click through to the research report.