In January 2013, Mobivity Holdings Corporation (OTC Markets:MFON)
the Phoenix, Arizona based developer of marketing solutions and platforms for mobile devices, announced a newly formed partnership with CASTMARK to maximize the acquisition of Stampt and mobile marketing merchants nationwide by promoting Stampt loyalty and mobile marketing programs.
In December 2012, Mobivity announced that it had entered into a non-binding letter of intent to acquire the assets of Sequence LLC, developers of the Stampt mobile loyalty application.
Stampt's Smartphone app offers a convenient paperless way for customers to use value-based loyalty incentives and the combining of Stampt's install base with Mobivity will extend the Company’s reach to more than 6,000 local advertisers nationwide who will now benefit from a unique combination of mobile messaging, social, and Smartphone loyalty capabilities.
CASTMARK offers expertise in marketing, distribution, and customer service in a nationwide distribution model, bringing mobile technologies to market through an efficient and effective approach.
CASTMARK, with its specializing in the helping of small and medium sized businesses to integrate best-of-breed mobile commerce solutions, will serve alongside Mobivity in the education, training and acquisition of Stampt merchants and clients across the United States.
Mobivity provides a suite of services and technologies that enables brands, enterprises, marketers, and content owners to engage consumers via their mobile phone and other smart devices.
The Company’s C4 mobile marketing and customer relationship management platform is a hosted solution that allows clients to develop, execute, and manage various engagements to a consumer’s mobile phone through a set of hosted Web tools, as well as facilitates short messaging service, multi-media messaging, and interactive voice response interactions via a set of graphical user interfaces. Reporting and analytics capabilities are also available to users through the C4 solution.
Similarly, the mobile marketing and advertising campaign platform allows real time interactive communications with consumers while removing technical barriers by delivering access to all modes of mobile communication from SMS to MMS to IVR and beyond and by leveraging an innovative approach to gaining deep insight into mobile consumer activities and their associated profiles through Mobivity’s patent pending “Personalization Engine”.
Likewise, the Company has built most of its systems in-house, relieving the Company from costly software licensing fees associated with IVR platforms, SMS messaging and other platforms. Its current infrastructure supports over 10,000 IVR ports without any associated IVR licensing costs.
Mobile phone users are emerging as the principal interactive channel for brands to reach consumers since it is the only media platform that has access to the consumer virtually anytime and anywhere.
As a result the mobile channel is a highly effective campaign tool and its response levels are high compared to other media. Therefore, the future of digital media is anticipated to be driven by mobile phones where a direct, personal conversation can be had with the world’s largest audience.
Mobivity Holdings is a pioneer in the deployment of the mobile channel as the ultimate direct connection to the consumer with over 4 million consumers being engaged via their mobile device as a result of its technology.
Today Mobivity has approximately 5,000 clients paying an average of $1,000.00 per year. The business model is a recurring revenue model that has scale. So when the firm signs a franchise deal it’s possible to sign as many as 3500 individual stores at one time, such as in the case of Sonic . If there are 500,000 viable places to eat in the United States and over time the company can get a 20% penetration rate that could translate to $100 Million in revenue.
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