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ESDI: John Rich to actively market the new whiskey early next year. Adding other spirits highly likely.

11/22/2017
By Ian Gilson, PhD, CFA

NASDAQ:ESDI

In a conference call today John Rich discussed the plans for the early 2018 roll-out of the  Redneck Riviera whisky. He will personally tour the SE USA with his band promoting the brand. He will be discussing the whiskey with major grocery stores.
 
In his opinion the brand, Rich Marks, is bigger than he is and as a brand identity will last for many years.
He mentioned expanding the spirit offerings to include rum and vodka, and possibly a special bourbon (bourbons are a specialty of Eastside Distilling (NASDAQ:ESDI).
 
Marketing this way will pull the products into the distribution system, rather than pushing products into system. This is a more effective way of gaining market acceptance.
 
Rich Marks is an established name in the U.S.A. It has a range of products from western boots (California is its largest boot market) to beef jerky sold in over three thousand points of sale (POS) across the SE. They sell apparel and have an on-line presence under RedneckRiviera.com.

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