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Eastside Distilling (ESDID) opens a new tasting room which should lead to an increase in gross margins

06/29/2017
By Ian Gilson, PhD, CFA

OTC:ESDID

The company (OTC:ESDID) has opened a new tasting room (retail outlet) in Bridgeport Village Mall with expanded offerings beyond spirits. The outlet will offer a full complement of Oregon Craft Spirits. which is the company's new retail brand encompassing Eastern Distilling's products as well as Below Deck and Big Bottom's products.
 
The outlet will also sell local cocktail mixers, jellies, caramels as well as ESDI’s CEO's favorite Secret Aardvaark hot sauces.
 
Tasting rooms not only allow customers to find spirits they indentify with and then buy but the prices are close to full retail prices. In our opinion, sales in these outlets have the highest gross margins of all the company's sales outlets.
 
The adoption of a new retail brand identity more closely identifies the company's products with its source (Oregon) and class (Craft spirits) of products making it easier to remember within the distribution network outside of Oregon and surrounding states.

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