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AFOM: A Pure Play in Tween Entertainment

By Lisa Thompson


We are initiating coverage of All For One Media (OTC:AFOM) is a media and entertainment company created to market to the tween demographic. Its initial focus is to create a franchise around the release of Crazy For The Boys, an original full-length motion picture that is a cross between Grease and High School Musical. Featuring fourteen original songs, the movie is intended to launch a new girls band. It went public through a reverse merger in late 2015 by acquiring the assets of Crazy for the Boys LLC, which included a movie screenplay, master recordings, trademarks, and web domain names.

The Crazy For The Boys movie that is currently in post-production, is a musical comedy that also serves as the backstory to the company’s plan to launch a new girl group. AFOM also owns over 50 complete professionally produced master recordings from music in the movie. AFOM expects to generate revenues from sales, downloads and streaming of original recorded music, videos, motion pictures, music publishing, live performances, licensed merchandise and corporate sponsorships. Principal photography was completed on July 30, 2017. The film is currently in post-production in Los Angeles, and is scheduled to be finalized in May 2018. The company has several other major projects in various stages of development that will be completed and marketed in FY 2018 and 2019.

‣ This movie, with a production cost of approximately $3 million, is about a diverse group of high school girls forced to work together and thereby develop a deep friendship. This movie will launch the girl music group Drama Drama who will release its already completed album based on the movie soundtrack.

‣ AFOM should begin to recognize meaningful revenues in calendar Q2 2018 or its Fiscal Q3 2018. These initial revenues are expected to be generated from advances for movie distribution and soundtrack advances.

‣ If successful, Crazy for the Boys could garner multi million dollars of revenue from the movie, music, merchandising and licensing. While it is very difficult to forecast revenues for the movie, or for All For One Media, the potential for significant revenues exists for companies that are successful in penetrating the tween market. There is high risk in the company achieving these revenues.

‣ While the company expects financial success for its movie, its objective is to garner the widest possible audience, as it intends to use the film to introduce the band Drama Drama that is featured in the movie. This strategy is intended to create multiple revenue streams including, licensing, live performances, soundtrack sales, music streaming, merchandising, as well as other ancillary products.

‣ The company intends to release a trailer of the movie within the next 30 days that will be used for potential distributers and the public to create awareness and the potential of the film.

‣ The company also has plans to release a documentary on the boy band Dream Street in Q2 of 2019, followed by the creation and launch of a new boys band.

The company currently has a fully diluted market value of $4.6 million, and an enterprise value of $6.9 million which would appear to be undervalued based on the company’s forward-looking projections. The company expects to reach revenues of $9 million in this calendar year with most of those revenues occurring between October and December.


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