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EAST: Extending Redneck Riviera whiskey distribution across the Gulf Coast.

By Ian Gilson, PhD, CFA


Eastside Distilling (NASDAQ:EAST) has announced Republic National Distributing Company will distribute Redneck Riviera Whiskey in Texas, Louisiana, Alabama, Georgia, Florida, Mississippi and North Carolina.
Promotion for the whiskey will be multi city tour by John Rich and local promotions on TV and  radio and in print.
This is a significant boost in brand identity that will benefit Eastside. It has been announced, and reported by us, that the Redneck Riviera concept can be applied to other spirits such as vodka, rum, and even bourbon. This follow-on cross selling could open up markets for Eastside at a relatively low cost of entry.


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