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EAST: Eastside Distilling enters new market with its award winning American Single Malt Whiskey

By Ian Gilson, PhD, CFA



Eastside Distilling (NASDAQ:EAST) has announced the introduction of its award winning American Single Malt Whiskey (spelt with an e) distilled by Big Bottom Distilling. The product will be available in limited amounts in Oregon liquor stores as well as in the company's tasting rooms.

American Single Malt Whiskey is similar in nature to Scotch Single Malt Whisky (without the e). This is an ideal market for craft spirits. They are made in relatively small amounts at a single distillery from just one cereal and can be tailored to distinctive flavours and appeal to more affluent markets.

Malting is the process where cereal grains (barley in Eastside's case as well as in Scotch) are partially germinated in water and germination is stopped using hot air. This develops the enzymes that convert the starch into complex sugars. After further processing (Malting) some of the sugars are converted into alcohol.

At this time the U.S. government does not have a classification for American single malts. However, in 2016, the American Single Malt Whiskey Commission was formed to "Establish, Promote and Protect" the new category.

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