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EAST: Eastside Distilling reports that Redneck Riviera Whisky had a great start which included its first reorders.

By Ian Gilson, PhD, CFA


In March, 2018, Eastside Distilling (NASDAQ:EAST) received its first reorders for the Redneck Riviera Whiskey (RRW), which is a very positive sign.  The 375 ml size bottle has been slightly more popular than expected in sales so far (but the number is still much less than the 750 ml bottle). For many of Eastside's products the smaller size has slightly higher gross margins.
Eastside believes that the ramp-up in of sales is very encouraging for a newly introduced spirit. The company recently stated that Spec's, the largest retailer of beer, wine and spirits in Texas, is now selling Redneck Riviera Whiskey in some of its 150 locations in Texas.
Southern Glazer's Wine and Spirits, the largest spirits distributor in the US by a factor of 2, will distribute Redneck Riviera Whisky in California, the largest spirit consuming state, using its Walmart team (and others) to reach grocery chains and liquor stores. Southern Glazer's and National Distributing Company (RNDC) are the two largest distributors in the U.S.A..
Southern Glazer's is already a distributor of Eastside 's products and RRW has generated significant interest in California. Shipments will start in March.


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