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EAST: Eastside Distilling sells 39,000 Redneck Riviera Whiskey kits before Christmas.

By Ian Gilson, PhD, CFA



Eastside Distilling (NASDAQ:EAST) reported it had sold 3,250 cases, which equates to 39,000 kits, of a Redneck Riviera Value Add Pack (also known as "Git Down Kit") prior to Christmas 2018.

This kit contains a 750 ml bottle of RRW and two bags of Redneck Riviera Beef Jerky and retails at close to $33 a kit.

The company had intended to sell this through the festive season and into 2019 but the kit was sold out before Christmas. It is possible, given its popularity, that Eastside would make this a regular item in 2019.

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