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EAST: Redneck Riviera Whiskey: From Florida to Alaska and through the Mid-West. Taste profile for new Single Malt is close to those from Islay.

By Ian Gilson, PhD, CFA



Following the recent announcement of Redneck Riviera Whiskey distribution in Iowa, Minnesota and Wisconsin by Johnson Brothers Liquor Company, Eastside Distilling (NASDAQ:EAST) has extended its relationship with Southern Glazer's Wine and Spirits to include Alaska. This just leaves Illinois (#5), New York (#3), New Jersey (#6), Massachusetts (#10) and Pennsylvania (#7) out of the top ten spirits consuming states. The top 10 states consume about 52% of all spirits sold in the U.S.A. and Eastside now has two thirds of the top ten market share.

The Big Bottom American Single Malt has been priced in the High End Premium market at $60 a bottle. The taste profile has been described as being similar to that of the peatless malts of the Bruichladdich type as produced on the Isle of Islay in the Inner Hebrides.

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