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EAST: Southern Glazer's Wine & Spirits has added Redneck Riviera Whisky to Eastside's portfolio sold in Washington State. RRW is now sold in 17 states. Four more well known musicians have become ambassadors of RRW marketing.

By Ian Gilson, PhD, CFA



Southern Glazer's Wine and Spirits, the largest wine and spirits distributor in the U.S.A., will distribute Redneck Riviera Whiskey in Washington State. They already distribute a number of Eastside Distilling (NASDAQ:EAST) products and have done so for several years. We expect the existing relationship to quickly help position Redneck Riviera Whiskey across the state.

Eastside has extended the Burnside family of spirits with the addition of "Burnside Oregon Oaked Rye", a double medal winner and deliveries have started in Oregon and possibly other West Coast States.

Four other country artists, including Gretchen Wilson who wrote the song Redneck Woman with John Rich, have joined in the marketing of Redneck Riviera Whiskey and supporting Big and Rich in their efforts in helping veterans families in need.

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