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Eastside Distilling (EAST) signs with the largest liquor distributor in Tennessee to position Redneck Riviera into the retail chain asap.


By Ian Gilson, PhD, CFA 


Eastside Distilling (NASDAQ:EAST) has signed an exclusive agreement with Lipman Brothers, the largest liquor distributor in Tennessee.

Tennessee is a franchise state (no state liquor commission). The three tier market of producer, distributor and retailer enables a rapid response to market needs and changes and Redneck Riviera could be in the retail chain by this weekend.

Lipman Brothers is the largest liquor distributor in the state. With headquarters in Nashville and subsidiary operations in Knoxville and Chattanooga (but not Memphis)it has 77% geographical coverage of the state.


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