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Q&A with Anders Ribbing, CEO of M.O.B.A. Network | OTC Nordic Investor Day 2025

10/29/2025

OTC:MOBNF

Brian Lantier: Maybe sort of talk about the revenue mix where you see that heading and the focus of the company and what you see over the next 24 months, and how the tough quarters you've had, how you see that shift with the new products being rolled out in the fourth quarter.

Anders Ribbing: I think, I mean, as of now, ads are the vast majority of our revenue. But subscriptions, I think, have the potential to grow. And I think it's going to come from small numbers, but it will definitely grow. And then we can also broaden it from one product to more products. And I think we have a team that can make that happen. I also think that AI licenses will be a substantial part of our revenue going forward. And that's also more of a recurring nature.

Brian Lantier: Who do you sell those licenses to? Who do you target? Is it the big LLMs or?

Anders Ribbing: It's a combination, the big LLMs are, I guess, the largest amount obviously, and there are about like six to eight of them that are huge scale, as you know. But then there are more of more like specialized in nature that we can train. So, then it's more like, as of now, maybe like a hundred possible LLMs that could be buyers. You know who knows? 24 months, it could be like a hundred thousand, maybe. We'll have to see.

Brian Lantier: If you have access to the data, that's what everyone is going to be, they're looking for tools to train their LLMs. But AI plays in a lot of ways in this field. How do you see it benefiting the company and potentially being a challenge for the company? Because you've seen, for content creators, their biggest fear, I think, is that AI ultimately replaces them. And we've already seen that. It's not real-time yet, but they're heading in that direction to where it's going to be an AI. We've seen AI actresses; we're heading toward that model. And there will probably always be a market of original content creators, and people probably prefer that. I'd like to hear your perspective on that.

Anders Ribbing: I think that's, I mean, I can understand that concern. I don't think it's going to replace all creators in a sense, but it'll definitely be a mix of the content that's out there and that we're already seeing. For us, I like to see AI as there's like substantial upside and the opportunities are much, much greater than an impossible negative impact for us. That there are definitely threats for websites where you have AI summaries or AI reviews, for example, where somebody gets enough information and then they never click to our website, means we don't generate any revenue from but they're using our content in a sense.

But then, the way I see it, also, is both on kind of as a pure revenue opportunity on the AI license side, it’s license side based on our data. That's one clear opportunity, but then it's more about building features like enriching our products based on the data that we have. We have an import for a successor, for example, then the next phase and the big kind of next step is to build more like an AI-personalized coaching feature that's based on huge amounts of volume and data, and we think that that would be really appealing and useful for that.

Brian Lantier: When you're evaluating some of the M&A targets that are out there, what are you looking for? Are you looking to access new markets, or are you bringing the users to the platform? What are the sort of the key drivers when you're looking at an M&A?

Anders Ribbing: I think a large and loyal user base is one. We like it when we see a kind of undermined monetization that we think we can bring to the table. We have a substantial size, and we have much better agreements with the most prominent ad networks out there. So that's just kind of a key. And then it's more like synergetic. Like, where do we find those synergies, both financial operational, but also kind of on the commercial side, but how do they fit into our network in the best possible way? It's got to be perfect.

Brian Lantier: As a non-gamer, I saw League of Legends was 2009. Is that still, or do you have to focus on additional titles as they roll out? Like, where does, I guess, as the titles age, how does that impact you?

Anders Ribbing: Well, we are severely affected as a game could go up and down. Many of the games, like League of Legends, have been here for so long. They're looking to stay, and then it can obviously be decreasing and increasing a little bit, which does have an effect for us. But I think our answer to that is diversification. So, we definitely need to launch new products based on new games that we believe can be winners going forward and position those at an early state. So typically, if we see that an alpha of a specific game is really performing, it goes out to beta, and then we need to be there then. So, I have pretty much a first-mover type strategy in that sense.

Brian Lantier: That must be fun for whoever has to be testing all those games and tracking that. Are there any questions from the audience?

Audience Member: How much of your revenues are recurring? How do you see that changing?

Anders Ribbing: It's very, very little now, at this point. I'd say you wouldn't classify them as recurring, right? I think that over the course of 24 months, we're going to see a substantial shift. It's hard to say exactly how large that will be, but subscriptions are, in nature, recurring. I think that will be a really good part, and I think AI licensing will be an important part of this.

Audience Member: My youngest is a big gamer, so I see the recurring charges on my credit card, so I've heard of it.

Anders Ribbing: I bet you do.

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