By M. Marin
NASDAQ:TBH
READ THE FULL TBH RESEARCH REPORT
Brag House is optimistic about pending merger with House of Doge
We met virtually with management of media-tech platform Brag House Holdings (NASDAQ:TBH) recently. We present our takeaways in this note. Brag House is optimistic about its plans to merge with House of Doge, the official corporate arm of the Dogecoin Foundation, and believes it will leverage TBH’s model to create a sense of community within its customer base, expand its target market dramatically, and create synergies.
Brag House intends to acquire House of Doge in a reverse takeover transaction, with a core goal for the combined company is to advance Dogecoin as a decentralized global currency. If it is consummated, the proposed transaction will create a public entity that the companies expect can generate recurring and diversified revenue over time through integrated advanced payment infrastructure, Dogecoin-denominated merchant services, proprietary data insights, licensing, and treasury activities.
Goal to advance mainstream Dogecoin adoption and utility
The company’s goal is to advance mainstream Dogecoin adoption and Dogecoin utility. Dogecoin is a cryptocurrency that ranks among the top 10 cryptocurrencies and has a market cap of $25-$30+ billion, according to sources such as coinmarketcap. It has a large and active crypto community, according to TBH. TBH expects that the post-merger combined entity's strategy will focus on several key tenets including:
- Digital Payments
- Asset Management & Treasury
- Real-World Asset (RWA) Tokenization
- Digital Media & Data Insights
Brag House also expects to expand its core target market. Currently, the Brag House legacy target audience is comprised of casual gamers who watch and engage with various video games regularly and generally are affiliated with or have recently graduated from a university. The company believes its legacy market can leverage the Brag House platform to create a feeling of community.
The company believes the statistics around the growth of content views and use of the platform support its view that the platform has experienced strong community growth since the company launched and that it can leverage the expertise it has developed to create and grow the Brag House to help grow the Dogecoin userbase and Dogecoin utility, including as a payment mechanism and tokenization opportunities. TBH believes the combined post-merger company can extend its core demographic beyond Gen Z’ers and the Brag House focus will shift from “Digital Engagement” to “Digital Ownership.”
Moreover, in its legacy business, data insights and analytics have been an important component of development and the growth strategy and management expects this to remain important post-merger. Insights and analytics that improve marketers ability to understand Gen Z can help brands optimize marketing spend and outreach.
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